Bittersuite - Corporate Identity

Logo and corporate identity collateral.

Bittersuite's philosophy is one of creativity through contradiction. Art versus marketing. Agency versus deadline. Thinking versus the box. It draws its inspiration from everyday conflict, combining the industry's contrasting elements into a new and beneficial synergy that works towards a common goal. Opposites attract and the essence of our agency draws from this, combining the industry's contrasting elements of art and marketing, client and agency, Mac and PC to create a beneficial synergy. By embracing this philosophy, we are not afraid to contradict the norm and see the world from a different perspective.
LOGO:
The logo is a visual representation of this philosophy that illustrates the concept of duality by requiring the viewer to change their perspective and consider things from a different angle; also known as an ambigram.
CORPORATE IDENTITY COLLATERAL:
The letterheads, business cards and all other elements of the stationary showcase three different designs used to illustrate the nature of contradiction; Good/evil, give/take, work/play.
AWARDS:
Bronze Loerie Award for Logo design
Bronze Loerie Award for Corporate Identity
Silver Epica Award

CREDITS:
Designer: Michel Brink, Saskia de Jong
Copywriter: Marcel Lang
Creative Director: Andrew Hofmeyr

 

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