Jack Daniel’s – Typographic Gift Pack

Packaging

We were briefed to design an innovative all year round gift pack with maximum shelf stand out. We decided to tell the extensive brand story through a detailed monochromatic hand-crafted typographic style.

We highlighted the unique bottle shape with a corner die cut, so on shelf it reveals the full bottle. The outer sleeve pulls off to reveal a more subtle black on black version of the outer design. On the back there is a to and from area making this an ideal gift pack.

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