Simply Asia - 2 For 1 Noodles

Intergrated campaign for Simply Asia promotion, TVC, radio, online and POS.

Simply Asia briefed us to run a promotion to entice customers into stores during the quieter winter months. We wanted to bring the brand’s personality to life by focusing on its key USPs. An authentic Thai chef in every store, the freshness of their Thai ingredients and the “food journey” that customers experience through the unique theatre kitchens.t
The ad takes the viewer on a journey, escaping with the Thai chef, to a magical floating market in Thailand, to gather the ingredients. The magic is then transported back to the store to create the perfect noodle dish. The sign off of the 2 for 1 noodles promotion is an enticing incentive for customers.
The campaign ran across multiple media executions resulting in a total reach of over 5 million and achieved a 24% increase in sales. 

You may also like

Wazoogles - World's 1st WI-FI Unicorn
2016
Tastes of Thailand - Limited Edition Posters
2014
Antalis - Piggy Bank Direct Mailer
2015
Addo Elephant House - Brochures
2013
Jack Daniel’s – SkullCandy & 7Beatz Gift Packs
2016
Like Giants - The Greener Surfer Film
2016
Tullamore D.E.W - Packaging
2016
Simply Asia
2014
Runner Duck Label
2013
Authentic Hotel - Branding
2015
Back to Top