Simply Asia - 2 For 1 Noodles

Intergrated campaign for Simply Asia promotion, TVC, radio, online and POS.

Simply Asia briefed us to run a promotion to entice customers into stores during the quieter winter months. We wanted to bring the brand’s personality to life by focusing on its key USPs. An authentic Thai chef in every store, the freshness of their Thai ingredients and the “food journey” that customers experience through the unique theatre kitchens.t
The ad takes the viewer on a journey, escaping with the Thai chef, to a magical floating market in Thailand, to gather the ingredients. The magic is then transported back to the store to create the perfect noodle dish. The sign off of the 2 for 1 noodles promotion is an enticing incentive for customers.
The campaign ran across multiple media executions resulting in a total reach of over 5 million and achieved a 24% increase in sales. 

You may also like

Simply Asia New Menu
2017
The Singleton - Limited Edition Gift Pack
2017
Simply Asia - Think Thai for a Change
2015
Bittersuite - Self Promotion
2013
Like Giants - Interactive Business Cards
2015
MenCal 7 - Packaging
2016
Addo Elephant House - Brochures
2013
Jack Daniel’s – Typographic Gift Pack
2015
Bittersuite - Corporate Identity
2015
V&A Waterfront No 3 Silo - Launch
2016
Back to Top