Wazoogles - World's 1st WI-FI Unicorn

Wazoogles Superfood #followtheunicorn live activation.

Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before. They wanted to generate some brand awareness to help guide the everyday person towards living a healthier lifestyle.

In keeping with their “never been done before” brand ethos, we decided  to bring the world’s first Wi-Fi unicorn to the people of Cape Town. Their brand icon literally manifested into being, when this Wi-Fi unicorn went for a stroll on the Sea Point promenade. The unicorn challenged people to get moving using: #FOLLOWTHEUNICORN and KEEP UP FOR FREE WIFI.

The surprised crowds followed on the day and online. The magical beast turned heads and generated much talk-ability on traditional and social media platforms, launching the brand icon and gaining followers.

This out of the ordinary activation created brand awareness and turned traditional brand outdoor media into a living representation of what is at the heart of Wazoogles products. Making humans healthier, stronger and happier.

You may also like

Simply Asia
2014
V&A Waterfront No 3 Silo - Launch
2016
SANCCOB - ‘See The Reality’ Poster Campaign
2013
Steam Train - Logo & Corporate Identity
2013
Simply Asia - Clash of the Thai-Tans
2015
Perderberg - Missing Zebra Campaign
2013
Like Giants - The Greener Surfer Film
2016
Authentic Hotel - Branding
2015
Simply Asia - 2 For 1 Noodles
2016
Like Giants - Interactive Business Cards
2015
Back to Top