The V&A Waterfront commissioned us to help them launch the latest Silo development; No.3 Silo, a high-end residential development located in the same Silo District that is set to house the future Zeitz Museum of Contemporary Art Africa (MOCCAA).
We conceptualized an upmarket, exclusive event launching Silo 3 to all potential high net worth investors and media, communicating the brand attributes through multi-sensory touch points and created content which encouraged media to share virally, and extended exposure of the brand.
The evening’s MC Katlego Maboe entertained guests under a glass marquee erected on site, revealing a view of the Silos. We incorporated a theme of art by means of a silent auction of art pieces from the MOCCAA. We commissioned well-known conceptual food artist, Caro De Waal, to build edible installations themed to art and the interesting shapes and build of the Silos. The food installation revealed itself as the evening of performances and speeches took place.